Increasing Sales Day 3 of 5
Now that you have done the research and know your target audience a whole better, it is time to get down to business.
One of the first things people will see when they look at your speaker pack title or headline.
If your headline isn’t compelling enough, it does not compel them to action.
To keep attendees interested, your pack title must pop out at them and grab their attention.
On average, 8 out of 10 visitors will read your headline compared to the 2 out of 10 that will read the rest of the copy.
This just goes to show how much your headline has an effect on the performance of the rest of the landing page.
To further emphasize how important your headline is, Movexa split tested a minor change in their headline which resulted in an 89.97% increase in sales.
To create a headline that will grab the attention of users, include the either of the following:
- How your product will solve their problems
- How your product will help them achieve their goals
- Include a specific guarantee
As a general rule, you can use the below formula to create attention grabbing headlines:
The benefit + timeframe to achieve that benefit + relieves their doubt
Double your reading speed in 4 hours or your money back
Create Corporate Policy HandBook in 30 days with Product name, or return it for a full refund…
I changed one of mine from QuickBooks made profitable, to QuickBooks Made Easy, and saw a 25% increase in sales to Non-Profits in the room
Notice that the speaker pack name, or headline is solution based, by using what we have learned in the past 2 days, we can use that information
to create solution based titles that create curiosity, and backed with our daily content, and teaching from the resources attendees see the results they
to achieve, and the way to get there is through the speaker pack.
Come back tomorrow for a time tested and proven formula to get attendees to take action. In fact you can build your speaking points all day around
this simple 4 step formula towards sales success