Getting More Sales Secret #2
Research Into The World Of Your Target Audience
Once you have made yourself familiar with what your target audiences pain points and goals are, you will next have to put yourself in their shoes.
Many businesses speakers with their content because they are too busy thinking about what they want to talk about instead of what their audience actually wants to hear.
The best way you can learn about the characteristics of your target audience is to take a close look at your customers’ characteristics.
Here are a few things you can do to research into the world of your target audience:
- Look back at what you have said that has created successful sales in the past as this will give you an idea of what topics your target audience need more education on.
- Talk to your repeat customers and ask them about their journey and what made them need your resource and buy it. You will then be able to tailor content to form a
more common conversion pattern.
- Look at what other trainer who train your topics are doing. If they have already done the research about your target audience then, their content will show this.
- When you are not on the road, always take advantage of going to other trainers workshops, you never know what you might learn.
Don’t skip on the research before writing your content as you will be writing blind.
You can never know too much about your target audience.
Come Back Tomorrow for What’s In A Name Creating a Speaker Pack That Will Grab Their Attention