5 Secrets To Better Sales
Content in your seminar room is not about writing fluff, it is focused so
that attendees enter your day and travel through your sales funnel for
Content is what will persuade users to take the action that you wish them
to take which is why it should not be taken lightly.
To achieve this, though, you must have content that grabs their attention,
piques their interest and entices them enough to sign up.
You must also use content to relieve them of their doubts and instill trust.
This may all seem like too much to ask for however it is already being done
by other businesses and if they can do it, so can you.
As 2017 is drawing towards its inevitable close, I am looking at the goals
that I started with a mere 365 days ago, and numbers do not lie achieving
them was not an easy task. However, what what once an unbelievable
dream, has become a reality, as as I look back over the year there are a
few things that stand out in helping those goals come true.
Understand Your Target Audience
Before you get too excited and jump in head first and put pen to paper,
you must first take the time to understand who your target audience is.
You could write content that is award worthy however if it is does not trigger
any emotions in your target audience, it will be worthless.
To trigger emotions in your target audience, you must first get to know them.
There are a whole bunch of characteristics you need to learn about your target
audience but the two main things that you need to know is what their pain
points are and what their goals are.
If you know these two things, you will be able to tailor your content to target
these pain points and goals.
They don’t use a general statement such as “get better results”;
use something more specific like
“Double your results in half the time!”
“Cut your tax bill in half, for less than it costs for an hour of your accountants time”
“Get answers to your toughest excel questions without wasting time on youtube searches
Notice how the questions identify a pain point, and an outcome, without an unwanted
task. Knowing your audience will enable you to identify their needs, and provide solutions.
Once you understand your audience now you are ready to create some substantial
conversions. Stay tuned tomorrow when I will share the Second Secret of Better Sales